According to journalist Robert Peretson, the distribution of flyers can be one of the most successful ways to promote a business – if done right. Flyers are a cost effective way to push your company or business into the minds of potential customers, without running the risk of being too invasive or seeming too desperate. Recent studies suggest that up to 79% of publicly distributed leaflets and flyers are indeed kept and passed on to friends, family members and colleagues. Is it any wonder that the distribution of flyers is such a popular promotional technique?

The key to whether or not a flyer campaign is successful is the quality of the flyer itself. A well designed flyer can be the difference between no new customers and a raft of new customers ringing the phones off the hook and pounding down the door to get to your services. It’s all about achieving the right balance between information and intrigue –you want to inform the consumer as to who you are and what you do, but you don’t want to give him everything. A good flyer is a flyer that can tease. Here’s a handy guide to designing and creating a successful flyer.

Simplicity Works

Time and time again, studies have proved that consumers do not respond to complicated promotional literature. Clashing colours, unattractive graphics and dense pockets of information are all enough to completely put potential customers off. Remember – bold doesn’t have to mean complicated and simple doesn’t equate to boring. The biggest no-no when it comes to flyer design is the inclusion of too much text. A flyer is created to be handed to an individual very quickly and without incident – it must be bold, eye catching and quick to inform. Do not overwhelm potential customers with too much text, advise the experts at Stick to one simple, bold font and use it throughout your flyer.

Be Bold

Once you’ve decided on the right balance between visual and textual information – you can start to think about your flyer’s colour scheme. Generally speaking, the simpler your flyer, the more you can get away with when it comes to colour. Bright tones are fine as long as you avoid combinations that are bound to clash. For example, blue and yellow go very well together but orange and purple do not. Obviously, bold colours do catch the eye very quickly, so don’t be afraid to utilise them. A yellow flyer might sound garish but it could actually look very impressive if teamed with bold, black lettering and headlines.

Less Is More

One of the most difficult parts of designing a successful flyer is deciding how much information it should include and what this information needs to be. The experts at believe that there’s a fine line between being intriguing and being overly wordy. Resist the temptation to fill every bit of blank space on your flyer, as some form of emptiness can actually enhance your product. You do not need to tell a potential customer everything about your company – the key is to make them want to find out for themselves.

Include A Deal Or A Bargain

If you really want to make sure that shoppers hold on to your flyer – give them a good reason to. One of the most effective techniques involves a six digit code printed on the bottom of every flyer. Each flyer has a unique code and these numbers are fed into a specially designed programme on your company website. If a customer visits your website and enters their unique code, they will be able to take advantage of a deal you are offering them. Unsurprisingly, a lot more people will hold on to a flyer if they know that they need it to grab a bargain or a freebie. Do make it clear on the flyer that the deal is only redeemable if these steps are closely followed. If you bin the flyer, you then bin the bargain. It’s a cynical ploy but it almost always works.


Author Bio :

Shirley Jones is an award winning graphic designer. She recommends Print My Pixel for top quality graphic design for your company flyers, business cards, brochures and posters. Shirley can be found online blogging about various uses for graphic design.